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We live in a VUCA world, an acronym for volatile, uncertain, complex and ambiguous. The term was coined by the US Military to describe a world-view post the end of the Cold War. It has now become a trendy acronym and used as a catch-all for “Hey, it’s really crazy out there!” making it too easy to use VUCA as a crutch, a way to throw off the hard work of personal and organisational change. Yet if you are wanting to change; where do you start? How do you choose between the plethora of models, frameworks, methodologies and “best practice” approaches continuously thrust at you by the business media, academics, consultants, authors and practitioners, each with their unique "language", MLAs (multi-letter acronyms), assumptions and mental models of how the world works?

You may be asking yourself;

  • Is there such a thing as "best practice" for our business?
  • How do we know what part of your business requires "work"?
  • How do we involve stakeholders and ensure alignment across our business/venture and its ecosystem?
  • How can we be more competitive?
  • How can we innovate better?
  • How can we get the best out of our people?
  • How can I get the best out of myself and lead a more fulfilled life as an individual and as a creative leader?

We can help you answer these difficult questions, unlearn some of your present ways of thinking and learn a new way to look at the world.

  • For our individual clients we offer coaching services to develop their life, career and leadership skills, based on a coaching approach called ontological coaching.
  • For our corporate clients we focus on co-creating workshop-based programs to build sustainable products/services, ventures and businesses by focusing on what is relevant and important to the client in its current context, whether this be strategy, innovation, product/service design, operating and business model design or organisational alignment on these issues.


Please contact us to find out more.

Graham Smale

Founder, Coach and Facilitator

graham.smale@innofindo.com